MARKET YOURSELF Your challenge: distinguish yourself from hundreds of other applicants using just your resume and cover letter. Your resume and cover letter usually provide the first impression of you to a potential employer. As such an important marketing tool, you must demonstrate the link between your skills and experience and the needs of the employer you want to work for. Even though you may spend hours writing and adjusting your resume and cover letter, chances are that an employer will spend less than a minute reviewing it. How do you get your message across in these circumstances? Resume Guide:
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